Better Homes & Gardens, June 1939
In the aftermath of the pared-down looks of early 1900’s arts & crafts and 1920’s art deco, residential design of the 1930’s began to get a little schizophrenic. Craftsman bungalows were still being built, streamlined art deco buildings were going up, and a trend toward less fussiness was growing. But so was the revival trend. In American home design in the 1930’s, residences started to reference colonial, tudor, and cottage styles popular in early American and late English history, on a much smaller scale. This article/advertisement in the June 1939 Better Homes & Gardens magazine illustrates this transition, but with the lack of a front porch, which I find kind of interesting, as I placed the shift from front porch community to backyard isolation sometime after WWII. “Terraces are fine;” the copy proclaims, “but for the bug-bitten sections of America, a screened-in garden porch is finer.” My favorite quote from the oddly sarcastic, reverse-psychology copy:
You’re always up to date copying something two or three hundred years old, even if it is kind of a mess.
My sentiments exactly.